We open on our group of friends walking towards the camera down a snow-sprinkled European street on a crisp, wintry day. The O’STIN logo appears in frame for a brief second.
VO:
They pass by a seasonal window display. A whole winter wonderland in origami – an owl on a snowclad tree branch, white large stars, a big angular white tiger’s head. In quick closeups we see details of their clothes and when they pass the camera the tiger’s head turns to follow their moves.
VO:
You know what you’re wearing this winter.
In the background we see the friends smile as one of the women walks a few steps ahead. Her fur coat billows behind her – what is she up to now? In a closeup we see the fur coat and we cut to a top shot of the friends all spinning around, enjoying the moment, spinning like no one is watching.
VO:
We cut to see them walking and laughing after the liberated moment and in the shop display behind them we notice silver paper swirls in a ceiling mobile installation that mimic the twirling moves when they walk past in the exact same way as the group of friends did in the topshot.
VO:
When they walk past the window, paper confetti snow starts to fall down on the display.
VO:
...If you feel comfortable you’re trendy.
The four friends leave us behind as they continue their walk. They all turn to the camera at the same time and a frame with them freezes as we switch to the packshot.
VO:
Now each woman is separated by a frame and it looks like an O’STIN webpage, before a mobile phone with the O’STIN shopping site and an O’STIN shopping bag appears on either side.
VO:
This is O’STIN. This is you.